About this episode...
The word is mightier than the sword….
Last week we discussed the movie I had just seen called “The Darkest Hour” covering the leadership of Sir Winston Churchill during the second world war. Through the use of the english language he motivated an entire nation and the world into beating the German army as they rampaged across Europe.
The author of the piece I read was Paul Millward, and he described Churchill as a poet who was a politician, a person who could take on the entire country and spur them on to do incredible deeds previously not thought possible, to beat Hitler.
I mention last week that I was going to do some work on the words we use when speaking to Prospects because I think that slight changes in our presentations will pay huge dividends in signing up new Clients.
I am not an expert in this area but I do know that we should eradicate certain words and replace them with new words, the eradicated words cause confusion and doubt in the Prospects mind, and the replacement words will instil confidence and trust.
You will have to work on removing these words from your vocabulary, it may take time but the whole conversation will change to the positive and will win you Clients.
|Words to avoid in speech||Possible replacements|
|Hope||I am confident that...|
|Failure||A success, win|
|Hopeless cause||Great cause|
Here are some words you can add into your vocabulary that will instil passion and confidence and change the whole outcome of conversations you will have with your Prospects. Please practice using them whilst listening to yourself and eradicating those negative words.
|Positive /motivational words for Consultants||Usage suggestion|
|Victory||We will achieve victory over your competitors|
|Best||You can have the best business|
|Conquer||Conquer your competitors|
|Prevail||Your business will prevail for many years|
|Success||A successful business|
|Profit||There are huge profits locked in this business|
|Prosper||Your Family will prosper|
|Reward||Great reward for your hard work|
|Riches||Great riches can be earned from this business|
|Succeed||Working together we can succeed|
|Confident||I am confident we can turn your business around|
|No doubt||I have no doubt we can make a success of your business|
|Positive||I am positive that working together we will win|
|Definite||Lets have a definite goal to become successful|
|Optimistic||I am very optimistic|
|Trust in||You can trust in me being by your side|
|Certain||I am certain we can increase your profits|
|Assured||Be assured that I can help you|
|Believe||Lets believe in a positive outcome|
|Truth||I will always tell you the truth|
|Honest||Having an honest relationship is important to me|
|Relationship||We will have a strong relationship|
|Partner||I will be your Business Success Partner|
|Team||Lets build a great Team|
|Win/Win||We will have a win/win relationship|
|Long term||We will work together for the long term|
|Value||We will increase the value of your business|
|More time||More free time for you|
|Freedom||You will have a freedom lifestyle|
|Lifestyle||Your new lifestyle will mean more Family time|
|Manageable||Once we get going your business will become more manageble|
|Control||You need to have better control of your business|
|Retirement||Lets talk about your retirement planning|
|Business sale ready||Every business should be sale ready|
I think you get the general idea of what I am talking about here, just be careful what words you use and only use positive ones. As a result I am certain that your Client Acquisition rate will increase, as through the use of positive words Prospects will see you as a passionate motivated individual who really knows their stuff.
As time permits I will create some new scripts and publish them to you all.